B&H launches Payboo credit card to offset sales tax costs

GaryPageau ,

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B&H Photo and Video has apparently responded to the 2018 South Dakota v. Wayfair SCOTUS ruling – which requires out-of-state retailers to collect sales tax on internet sales – with a credit designed to offset sales tax costs to consumers. The Payboo credit card, in a partnership Synchrony Bank, will offer instant savings to buyers in the same amount as sales taxes. According to the site:

B&H will charge the total of the merchandise plus applicable fees and taxes; but we will instantly issue and apply a reward at checkout (you will see “Payboo Card Savings”). Thus, the benefit will be automatically applied, and the Payboo Card will only be charged the net amount.

Sales taxes will still be collected and paid by B&H; the New York retail giant is placing the amount on the Payboo card, which can only be used at B&H:

The card may be used to pay on our websites, on our mobile app, in our NYC SuperStore, or by phone. Payboo is only available for use at B&H (i.e. it is not a Visa, MC, Amex, DC, etc).
Also, the Payboo card is separate from the B&H financing credit card, and funds are not transferable between the two.

Click here to apply.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.